Data driven PR

“Those who own data own the future,” writes Yuval Noah Harari in his book 21 Lessons for the 21st Century. With PRMTR, powered by Wisse Kommunikatie, we collect, create and interpret the data that give you the data leadership to conduct PR and marketing campaigns with impact.

What is PRMTR?

“Those who own data own the future,” writes Yuval Noah Harari in his book 21 Lessons for the 21st Century. The current developments in AI applications such as ChatGPT confirm this yet again; the world revolves around data.

Whether it’s a supermarket that predicts which offer you’ll put in your shopping cart on the basis of your buying history, or a streaming service that develops a series they know in advance you’ll watch – the right data make the difference.

So it’s logical that data more and more often form the foundation of successful marketing and communication. With good data and the right interpretation you can optimally respond to what’s happening in the market and going on in the media, and so develop your own opportunities.

We’ve brought together the three components for a successful campaign, data collection, data interpretation and a PR and marketing strategy, in our modular data leadership concept PRMTR.

Three programs

With PRMTR, powered by Wisse Kommunikatie, we collect, create and interpret the data that give you the data leadership to conduct PR and marketing campaigns with impact. And that data can be varied in nature. From publicly available data (on which topics do competitors position themselves?) to internal data (what challenges do our customers face?). And from data from your own market survey to Statistics Netherlands figures or data from other sources . In short, data in the broadest sense of the word. We’ve developed three PRMTR programmes that offer solutions for successful data-driven campaigns regardless of your organisation’s growth phase. The three PRMTR programmes PARAMETER, PR MOTOR and PROMOTOR help your startup with, among other things, valuable information about your competitors and mediagenic approaches; offer your scaleup in-depth market information by means of a thorough study, and support your mature organisation in setting up data-driven content campaigns guided by statistics and structural insight into performance.

PARAMETER

– In-house brainstorm session
– Market and competitor analysis
– Strategic Insights Index
– Three PR angles
– Update after 3 months

PR MOTOR

– In-house brainstorm session
– Market and competitor analysis
– Strategic Insights Index
– Market research
– Development and execution of data drive PR campaign, content creation included
– Reporting

PROMOTOR

– In-house brainstorm session – Market and competitor analysis – Strategic Insights Index – Market research – In-house session to analyze research outcomes – Detailed PR key messages and strategic advice – Development and execution of data drive PR campaign – Reporting

Programme 1: PARAMETER

With the PARAMETER programme we offer you an extensive analysis of the most important developments and trends in your field and the performance of your five biggest competitors. We make that analysis on the basis of social media data, media results and other public sources.

These resulting strategic insights form a solid foundation for a sound marketing and communication strategy. Implementation of the strategy is not part of the PARAMETER programme, but the Wisse consultants do offer three approaches with which media can be addressed as inspiration.

To be certain that we’re on the same wavelength right away with regard to topics and competition, the PARAMETER programme starts with a brainstorming session with various (internal) stakeholders.

A first review and update of the data take place three months after the start of the programme. With this structured approach, we map out the progress and can adjust the marketing and communication strategy where needed.

Programme 2: PR MOTOR

In the PR MOTOR programme we make an extensive analysis of your Share of Voice (SoV) and media recognition. That’s in addition to the most important market insights and the competition analysis from the PARAMETER programme. So with the PR MOTOR programme we go a significant step further. Namely, together with our research partner we conduct an extensive market survey. The content of the questions and the determination of the target group take place in consultation with you and your colleagues, of course. The consultants from Wisse Kommunikatie incorporate the results of that survey into a research report. The PR MOTOR programme offers a solid, strategic data basis for PR, communication and marketing activities in the long term. So in this package we develop a data-driven campaign, including associated content, and you get solicited and unsolicited strategic advice, daily support and structural reports.

Programme 3: PROMOTOR

The PROMOTOR programme is the most comprehensive option and logically the programme with the most impact. In this programme, PARAMETER (market and competition analysis) and PR MOTOR (market research) are combined and supplemented with a comprehensive content strategy and personal guidance to take campaigns to the next level. To achieve this, the Wisse Kommunikatie consultants spend time with you at your office to talk with your business managers and jointly analyse the research results. After these in-depth sessions the consultants formulate a number of newsworthy approaches and comments that fit within the strategic marketing/communication annual planning. That way you’re ready to take the lead with data and take the communication approach to a higher level. We are surrounded by data, but starved for insights – Jay Baer, marketing & customer experience expert